Disney’s Mobile Service Targets Japanese Women

Written by Kenson on January 28th, 2008
Filed under Wireless Industry News

Disney cell phone

Disney Mobile is making plans to travel to Japan. Its mobile service is supposed to target Japanese women between the ages of 20-30. The reason for this marketing strategy is supported by the fact that Softbank, one of the largest cellular service providers in Japan, has a website that reflects a subscriber demographic of 75% women.

The cell phones will come in metallic gold, silver and Hello Kitty pink colors.

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