If you think Android is all what Google plans for changing Mobile Industry? You are wrong! News from Wired.com say that “Google Inc. confirmed its plans to bid for a prized piece of the airwaves in an upcoming government auction, further underscoring the Internet search leader’s determination to shake up the wireless market and plumb more profits from mobile phones.”

Google is set to participate the bidding for bidding for the swath of 700 megahertz spectrum which would cost at least $4.6 billion. If Google does win the auction, it needs to spend additional $5 billion to $7.5 billion to build out the network for national coverage.

AT&T and Verizon Wireless, the two biggest carriers in United States, are not happy to see a new giant trying to steal their businesses.
According to Cantor Fitzgerald analyst Derek Brown, “Google’s decision to throw its hat into the ring for the wireless auction may be part of a strategy to turn the heat up even higher on Verizon and other major carriers such as AT&T Inc.”
“Google is taking an aggressive stance that shows it’s a legitimate threat to the entrenched players,” Brown said. “They are clearly trying to stir the pot and are doing a pretty good job of it so far.”

via Wired.com

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