LG today announced a user-friendly stripped down touchscreen phone called “Pop” (also known as LG GD510), calling the “Pop” phone the most compact 3-inch full touchscreen phone ever made. The idea of the “Pop” phone is taking out all the unnecessary features that make the touch screen phone expensive, and make the “Pop” phone as simple-to-use as possible with the help of touchscreen navigation. LG said according to their survey, customers wanted an affordable full touchscreen phone that is not complicated, and doesn’t break the bank.

“We gave the LG GD510 an optimized feature set which allowed us to concentrate on making the phone more compact and simpler to use,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our high-end phones like the Black Label Series New LG Chocolate (LG BL40) may be getting all the attention but there’s a gap in the market for affordable touchscreen phones that we want to fill. The LG GD510 delivers all the essentials in communication, multimedia and entertainment and comes in a compact form factor as well.”

Features of the LG “Pop” include a 3-megapixel digital camera, 8-GB of internal memory, MP3 music player, Video player, and Video recorder.

“The spacious 3-inch WQVGA touchscreen extends almost to the edges of the LG GD510 with a narrow 4.8 mm bezel giving the illusion of an uninterrupted sheet of glass. The unit’s sleek design is accented by a single button on the face that functions as the menu, end and cancel keys, depending on the phone’s mode. A slim strip of light around the button shines either green or red to indicate the handset’s function. The LG GD510 is crafted from brushed aluminum which gives it a high-end look and feels solid in the hand even when squeezed.”

The LG Pop phone will be available in mid-October in Europe. Price is yet to be determined, but will vary country-to-country.