LG today announced the 4th generation of LG Chocoloate Black Label Series phone, model name of LG-BL40, in South Korea. The candy-bar shaped LG Chocolate phone has an impressive 4-inch HD LCD screen (800 by 345 pixel) rivaling any phone in the market. The display has 21:9 aspect ratio for a panoramic, cinema-like quality and optimal mobile computing experience.

The big 4-inch display also helps users in browsing the Internet as its huge size with 800 pixels save users from scrolling horizontally. The new Chocolate phone also features a Dual Screen UI that can efficiently display two different types of content simultaneously.

“The initial response to the new LG Chocolate phone has exceeded our expectations by a wide margin,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications. Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use.”

The new LG Chocolate’s wide screen is overlaid with curved tempered glass and is seamlessly encased in a glossy black finish and iconic red highlights. Although the screen may be much wider, the new LG Chocolate makes an incredibly slim and chic style statement that was also inherent in the original Chocolate.

The release of this new LG Chocolate mean the fierce war of TV phone has began. This new Chocolate phone will be available in the 3rd quarter of 2009 in 54 countries. LG, however, didn’t mention United States was among the 54 contries.