LG’s 3D S-Class User Interface that powers LG ARENA (LG-KM900) awarded Gold in the Product Interfaces category, which includes all graphic user interfaces. The 3D S-Class User Interface also powers some of the latest LG’s touch screen phones, including Viewty Smart (LG-GC900), LG-GM730 and LG-GD900 Crystal.

The Viewty Smart runs the S-Class UI with modifications that make it ideal for a camera phone, including intuitive multi-touch commands for zooming in and out, one-touch mode selection for stills and video, and even an Intelligent Shot Mode Indicator that shows exactly how the phone is analyzing the scene. The version of LG’s S-Class UI in the LG-GM730 is designed to work seamlessly with the latest version of Windows Mobile, thus making this smartphone easier to use while still delivering the advanced, familiar features. The S-Class UI in the world’s first transparent phone, the LG-GD900 Crystal, responds to commands on the phone’s full touchscreen as well as its transparent, touch sensitive Crystal Touchpad.

The iF Design Communication Award is given to innovative products which succeed especially well in combining functionality with convenience and esthetics. The iF Gold Award honors the best product in each category which have already been honored with an iF Design Award. The top thirty iF Gold Award winners were chosen from a total of 1,368 entries this year. LG ARENA is the first to be awarded Gold in the Product Interfaces category, a newly created division of the iF Communication Design Award. This award proves that the S-Class UI is user-friendly in operation and superior in design.

“Through recognition from this prestigious organization, LG has once again proven its design expertise and innovation not only in physical appearance but also in user interface,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “LG will continue to lead with products that enhance the user experience.”