The rugged phone market, which was dominated by struggling Motorola, is now crowded with many new players. Nokia today officially announced the new Nokia 3720 classic, an IP-54 certified mobile phone designed to resist water, dust and shock.

The Nokia 3720 classic features a sealed, leak-proof design and durable materials in a range of colours. The battery cover, which protects both the battery and the internal circuitry of the device, is locked with a screw, making for worry-free usage in wet, dusty or muddy environments.

“Whether using it at the beach or in a dusty construction site, the Nokia 3720 classic has been specifically engineered to withstand the splashes, bumps and drops that come with the terrain,” said Markku Suomi, vice president, Connect devices. “While the Nokia 3720 classic is tough on the outside, it is equally functional on the inside – a perfect choice for people who want a long-lasting and reliable mobile phone for any environment.”

Other features of the 3720 classic include a built-in LED flashlight, long battery life, microSD memory expansion slot, Nokia Maps, and a 2.2-inch TFT LCD display.