Two research firms, Strategy Analytics and IDC, today reported that the global mobile phone sales increases more than 10 percent in 2009 and 11.3 percent in the last quarter of 2009. The market leaders of mobile phone are Nokia, Samsung, and LG, with Samsung is trying hard to get bigger market share from Nokia, whose has about 40 percent market share. In the last quarter of 2009, Samsung sold 69 million phones, up 31 percent over the last quarter of 2008. Apple, at the meanwhile, shipped a record 8.7 million iPhones and reached 2.7 percent market share in the fourth quarter of 2009. The market shares of Samsung, LG, and Motorola are 17.1 percent, 8.8 percent, and 3.7 percent respectively.