Nokia today unearthed an innovative concept phone named Kinetic that could stands up to alert users on incoming calls, emails, and text messages. This cool concept phone was developed by British designer Jeremy Innes-Hopkins. How the Kinetic works is by having an electromagnet built into a curved base that shifts the weight of the phone so that the phone could roll up or roll down when receiving an alert.

“It makes receiving a call, text, email or alarm more playful by converting digital information into kinetic movement,” Innes-Hopkins said. “The stand up feature also has potential for video calling, without the need to hold your phone.”