Thursday January 24, 2008 marked the release of two new phones by Sony Ericsson, which “were developed to meet the needs of two distinct audiences”, says Howard Lewis, VP and Head of Entry Level Production at Sony Ericsson. The phones are though to appeal to the fashion conscious individual as well as the business professional.

The “fashion conscious” T280 features the latest in digital technology. Access is easily granted to the FM radio, the 1.3 megapixel camera, and text messaging. Bluetooth technology allows picture messaging transfer.

The T270 is tailored more to the business professional. The features on this phone are practical with a twist. With just a single touch one can access the calendar, phonebook and messages feature. Though the phone was built without a camera to ensure simplicity, the T270 does have a built-in speakerphone which can be used to take conference calls in home office or board meeting.

Jammed-packed with style and easy functionality, the T270 and T280 are the perfect fit for your busy or casual lifestyle.