Sony Ericsson today surprised the world by announcing the Xperia Pureness phone, a simple design yet elegant phone that brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”. According to Sony Ericsson spokesman, the Xperia Pureness should be considered a piece of art instead of an advanced technological device, as the designers of the phone aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

The Xperia Pureness will be available in November 2009. There is no information about its pricing.