Las Vegas, USA- January, 6 2008 – Sony Ericsson unearthed the Z555 flip phone with an innovative diamond design that looks very alike to Nokia Prism phone that was launched in Europe in 2007.

Besides having innovative design, the Z555 phone features has an innovative theme technology that automatically update the color and designs to suit the season as the goes by.

The Z555 incorporates Sony Ericsson’s unique handy Gesture Control technology, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ’snooze’ mode.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Complete features and specifications of the Sony Ericsson Z555

Design

• Diamond design
• Gesture control
• Hidden OLED monochrome display
• Dynamic themes
• Navigation key
• Picture wallpaper
• Wallpaper animations

Camera

• 1.3 megapixel camera
• 4x digital zoom
• Picture blogging

Entertainment & News

• Bluetooth™ stereo (A2DP)
• Media player
• PlayNow™
• 3D games
• FM radio
• Java
• Video viewing
• RSS feeds

Communication & Messaging

• Speakerphone
• Vibrating alert
• Email
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)
• WAP 2.0 XHTML

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories
In-Box:

• Battery
• Charger
• Stereo Portable Handsfree

Optional Accessories:

• Design Collection
• IDC-21, IDC-22, IDC-23, IDC-24
• Bluetooth Headset HBH-PV770
• Bluetooth Headset HBH-PV708
• Bluetooth Headset HBH-PV712
• Bluetooth™ Car Speakerphone HCB-105

Facts and Figures

• Size: 95 x 49 x 16.5 mm
• Weight: 95 grams
• Colours: Diamond Black, Dusted Rose
• Screen: 262,144 colour TFT
• Resolution: 176 x 220 pixels
• Size: 1.9 inches
• External screen: OLED monochrome
• Resolution: 128 x 36
• Phone memory: Up to 12 MB
• Memory Stick Micro™ (M2™) support
• Talk time GSM: Up to 8.4 hrs
• Standby time GSM: Up to 360 hrs

Availability and versions
Networks:

• Z555i EDGE/GSM/GPRS 900/1800/1900
• Z555a EDGE/GSM/GPRS 850/1800/1900

Available in selected markets from Q1 2008