National Football League (NFL) and Verizon Wireless announced a new partnership to show live games and the NFL popular RedZone channels on Verizon Wireless mobile phones starting next league season. This is a 4-year contract agreement, worth estimated $720 million, that Verizon Wireless signed with NFL.

“Our fans have an insatiable appetite for football and we will be able to keep them connected wherever they are on game day but also throughout the year,” said Brian Rolapp, the NFL’s vice president for media strategy.

The service will be subscription-based, and its pricing is will be announced in the coming weeks.