LONDON, England – A recent study conducted by Mobile Youth between the ages of 14-27 showed a lack of trust in mobile service providers was the number one reason consumers switched networks. Instead the study revealed more trust in the mobile phone manufacturer.

The lack of trust prevented consumers in the “mobile youth” group to take of advantage of cross selling of new services provided by their prospective mobile carriers.

“Bill Shock” was also a key factor in the continuing distrust among this group.

According to the study, the best way to win the hearts of the “mobile youth” is through suggestive selling of products appealing to this age group, and good customer service.

“Creating a culture of transparency and accessibility is key to developing trust with the most important demographic for long term product development”, says a representative of Mobile Youth. The study also suggested that cell phone service providers create and maintain healthy relationships with popular brands among this demographic like Adidas, Apple, BBC, Jet Blue and Nike in efforts to regain trust among dissatisfied consumers.

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